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Search Mastery Speaker Series: Search Visibility and AI Search Answers with Frank Vitovitch from Botify

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Research Talks/Events

Date/Time: Tuesday, February 10, 2026 11:00 am - 12:00 pm

Location: Zoom

Contact: Mary Ann Francis

Join Frank Vitovitch, Vice President of Solutions Consulting at Botify, on February 10 for a discussion on how AI-powered search is reshaping the way information is discovered and used on the web. The session introduces generative engine optimization (GEO) and its relationship to traditional SEO, highlighting why visibility now goes beyond rankings and clicks. When and how is information included, referenced, or summarized in AI-driven answers? We’ll explore why certain content may be unavailable to the search process or not included in the search answer and how this missing information affects what people see when they search using AI-powered tools.

Botify’s mission is to empower businesses to drive sustained growth as the leading agentic AI solution for online visibility.

Speaker(s): Frank Vitovitch, Vice President of Solutions Consulting at Botify

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